It seems consumers are switching to gourmet coffee options — according to a market research study published April 7, 2014 on the website Marketwatch.com. The study, commissioned by the National Coffee Association (NCA), examined National Coffee Drinking Trends (NCDT).
Research found that the daily consumption of gourmet coffee beverages is on the rise, with 34 percent of American adults enjoying at least one gourmet coffee drink daily — up 3 percent from 2013’s 31 percent finding. Gourmet coffee drinks can consist of an array of items, from espresso-based drinks (such as lattes and cappuccinos) to coffee made using gourmet beans.
The strongest consumers of gourmet coffee are those in the 25 to 39 years of age demographic, with 42 percent of them saying they consume at least one gourmet coffee drink daily, according to the study. Findings also indicated that about one-third of consumers aged 18 to 24 enjoyed a daily gourmet coffee, as well as one-third of the 40 to 59 demographic. And in the 60 and older category, the daily consumption was at about one-quarter of the group.
One particularly interesting finding indicates that some Americans are switching from soft drinks to coffee, and the gap has widened over recent years. Daily consumption of coffee came in at 61 percent of American adults, compared with soft drinks’ 41 percent. So the daily consumption of soft drinks is declining, but coffee remains strong and steady, and is on the rise in the gourmet market.
In other specific data, the study found that the daily consumption of gourmet coffee beverages is strongest amongst Hispanic-Americans at 48 percent, followed by Asian-Americans at 42 percent, Caucasian-Americans at 32 percent, and African-Americans at 23 percent.
One thing is for sure, Rae’s Café has plenty of gourmet coffee options to satisfy the daily coffee habits of everyone, including products such as Gourmet Black Coffee, Premium Gourmet King of Coffee, Gourmet Café Latte, Gourmet Café Supreme, and so many more!